Mobile App Development

Mobile apps in combination with business, and why you should consider building a mobile app for your own company?

More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than only a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.

Allinkd offer the top benefits of going down this path sooner rather than later.

Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

IMPROVE CUSTOMER ENGAGEMENT

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

BUILD BRAND AND RECOGNITION

A mobile app for your business can greatly contribute to your brand awareness. The combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

PROVIDE VALUE TO YOUR CUSTOMERS

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app and a responsive website. The result? More downloads and more return customers.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

STAND OUT FROM THE COMPETITION

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

CULTIVATE CUSTOMER LOYALTY

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

It’s on you to decide whether you’d like to be one of the first.

A mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business.
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